HELLA is putting the spotlight on the personalities behind the brand through its ongoing ‘We Are Real’ video campaign. The initiative celebrates the talented individuals at the heart of HELLA’s success, offering a unique behind-the-scenes look at the people driving the company forward that is being shared via the company’s social media channels.
The ‘We Are Real’ series has been rolling out over the last few weeks, with each video enabling viewers to find out more about the dedicated team at the company. Each instalment includes personal insights, tales, and fun facts. Through these authentic stories, HELLA aims to strengthen the relationships across the automotive aftermarket.
HELLA Managing Director Neil Grant kicked off the campaign in the first video, where he discusses how he sees the sector changing, and why HELLA is playing a crucial role as automotive technology evolves. “We know what’s coming, and we know what the vehicle of tomorrow will look like, and that helps us prepare from a UK aftermarket perspective.”
The second video in the series includes insightful interviews with Dave Clark, Product and Brand Manager – Lighting, UK Marketing and Communications Manager Helen Goldingay and Customer Service Advisor Gergo Szabo. Topics covered include first car, first gig and formative career aspirations before moving onto more serious matters, like Marmite!
The most recent video features Head of Product Support Alex Magee, where he discusses his role providing remote diagnostic support via Hella Gutmann’s macsRemote device and how this is benefitting the aftermarket. He then moves onto his other life as a kart racer with the Tonbridge-based GMS Kart Team, with whom he competes in the British Kart Championships in the Rotax class. “I have the privilege of being the oldest driver by nine years,” said Alex.
“We’re incredibly excited to be sharing ‘We Are Real’,” said Helen Goldingay, UK Marketing and Communications Manager at HELLA. “At HELLA, our strength lies in our people, and we believe that building strong, lasting relationships is key to our continued success. This campaign gives our customers, partners, and the wider automotive community a chance to connect with us on a more personal level.”
Follow HELLA’s social media channels and website to stay updated as HELLA unveils more stories over the next few weeks.