Our Virtual Academy, a leader in online and face-to-face automotive technical training, is backing the Garage Services Online ‘EV Edge’ campaign to help independent garages get the best return on their electric vehicle (EV) investment.
With over 1.25 million EVs already on UK roads, the EV Edge initiative seeks to position independent garages as the preferred choice for hybrid and EV services by significantly enhancing their visibility to EV owners.
To fully realise their investment in EV skills and equipment, garage owners must not only train their teams but also actively market their new competencies, according to Our Virtual Academy.
“Training is key, but it’s just the beginning of the EV-readiness equation,” said Ben Stockton, founder of Our Virtual Academy. “To maximise their EV investment, garages need to implement effective marketing strategies.
“A GiPA report from 2021 found that 57 per cent of EV drivers switch garages in search of an EV specialist. This makes visibility crucial for independent garages looking to retain and attract EV customers. We’re excited to support the EV Edge campaign, which empowers garages to do just that.”
Garage Services Online provides workshops with an EV-specialist website to improve their online visibility and help them connect with EV and hybrid owners who increasingly rely on organic search to find trusted EV specialists.
As part of the campaign, garages that sign up for a Garage Services Online ‘EV Edge’ website will receive six months free with an 18-month contract, allowing them to capitalise on this rapidly growing market while maximising their return on investment.
“We’re offering a direct pathway for garages to establish themselves as leaders in the EV service market,” said Jim Lang, Managing Director at Garage Services Online. “By combining quality EV training with a strong marketing strategy, garages can be confident that their investment is well-placed.
“With the support of Our Virtual Academy, this campaign not only strengthens the technical foundation for EV services but also enhances the customer relationships that will drive future business.”
In August 2024, Garage Services Online websites recorded 91.5 million organic appearances on Google, marking a 9% growth since October 2023. Clicks rose sharply to 1.1 million, a 39% increase, while total page views across all sources reached 11.5 million, up 30% from October 2023.
For further information about the Garage Services Online EV Edge campaign and how it can boost the number of hybrid and EV jobs in your workshop, garages are advised to register their interest here: https://ev-edge.co.uk/.