EDT Automotive, the multi award-winning engine cleaning machine specialists, are aiming to correct common misconceptions which they believe are deterring some garages from embracing the growing profit opportunity they offer.
To date, EDT’s growing garage network has restored the performance of over 42,000 vehicles, yet managing director David Holmes is sure they’re only scratching the surface of the potential UK market.
“We’ve definitely seen some clear patterns in the questions garage owners have about the EDT machine,” said David. “Once we get past these, customer quickly discover the amazing benefits the EDT machine brings.”
EDT Automotive’s ‘Top 10’ myths :
- “My customers aren’t interested in engine cleaning”
Vehicle engines build up carbon deposits, and whilst drivers might not be interested in cleaning them for the sake of it, they will be once they appreciate the benefits.
“Carbon deposits impact engine efficiency, so cleaning brings increased fuel economy and reduced exhaust emissions – as well as quieter engines and improved performance,” said David. “These are benefits everyone appreciates.”
- “Engine cleaning introduces harsh chemicals into the engine”
On the contrary, the EDT Engine cleaning machine pumps an environmentally friendly mineral oil into the engine to remove sludge and carbon deposits.
- “It’s risky to buy something we haven’t tried”
EDT promises every garage owner will receive a demo of the EDT machine on their own vehicle before they commit to leasing the machine.
“We want to ensure that the garage owner sees first-hand what the machine achieves,” says David.
- “It’s time-consuming to set up and use”
EDT Automotive regularly monitors customer satisfaction and recent feedback from the garage network showed set-up typically takes less than 20 minutes – after that, the machine does the rest.
“Many garages of course sell the engine clean with a vehicle service, so mechanics can continue on with other work on the vehicle whilst the machine’s working,” said David.
- “It’s complicated to operate”
It’s a simple piece of equipment to use. The basic method is always the same; flow and return hoses are connected to the sump plug and oil filter housing, achieving a pressurised treatment that ensures sediment and debris are collected in the filter. With the mechanic just changing the use once filter, it’s simple.
- “Drivers won’t notice the difference”
Customers typically say they see great results immediately. As soon as the car’s driven it’s usually quieter, smoother and more powerful. They’re typically then filling up less often too.
“We can evidence this with our rating of 9.7 on TRUSTPILOT and 97% 5 star reviews,” said David.
- “It’s an expensive addition to the workshop”
EDT offer a unique ‘vending machine’ concept so instead of an expensive up-front purchase, customers simply pay-as-they-go to fund the cost of the EDT Machine from the profit they are making whilst using it. “
We aim to get them in profit from the 2nd month,” said David.
- “We won’t be able to sell this service”
EDT will provide proven marketing literature as well as access to EDT’s partner’s ‘best results generator’ format. That will ensure that each garage can promote their EDT service successfully to existing customers. EDT also provides re-training to all garages as and when required. The public understand and like the simple concept.
- “It only works well on some cars”
The standard EDT engine cleaning machines can be used on all vehicle types. The EDT Auto Transmission machine is a perfect alternative for automatic vehicles too.
Several of EDT’s partners specialise in vintage cars and have received amazing results from the EDT engine clean.
- “If it goes wrong, we’ll be paying fortunes to fix it”
Once a garage signs up, EDT provides full support, including equipment repairs in the unlikely event of breakdown. Garages simply contact the EDT team by phone as they need to. The machine is fully maintained by EDT.
For more information about EDT Automotive, please visit www.edtautomotive.com.