Our suite of services and capabilities is summarised below, but please view our case studies and examples, or check out our client news archive to see for yourself.
All our clients can benefit from access to our sophisticated media distribution platforms which include:
- PR news room hosting – client-brand or AutoTech
- Website hosting on our site
- Media databases – for target list building
- Social media distribution – client-brand or AutoTech
- Email distribution – with telephone support as required
- Distribution tracking – of journalist open and click rates
- Clipping service – to effectively analyse coverage and ROI
With established links to automotive trade press, it’s easy for us to make instant impact. We take the time to fully understand what our clients are looking to achieve, and build clear activity plans. We then work collaboratively with clients to create compelling content that delivers measurable media results.
Through long-standing client relationships, we’ve built out links to numerous motoring and local media titles, so we can deliver effective results where your product or campaign has a retail consumer angle.
Technical and business content
We can write structured technical content on time and on brief not only for media features but also for client websites, marketing materials and newsletters. We supply accurate information, written with specifically targeted audiences in mind, to better inform the reader.
Forging relationships with your target media lists can be a thankless task: initiating conversations with busy journalists can be tricky, and maintaining relationships with them can be a minefield.
We can take the hassle out of the process, acting as an intermediary on your behalf by dealing with contacts we already know on your behalf. Our existing relationships allow us to put your business in front of right people, and years spent liaising with press mean that we understand how much to say and when.
Company news and newsletters
Once you’re generating good content you’ll want to maximise its reach. AutoTech specialise in writing content your customers and prospects will actually want to read.
We have experience developing client-branded HTML e-newsletters, 3rd party client news-feeds and content marketing strategies to drive increased engagement.
Social media management
Whether you are looking to grow your social media following organically or through paid advertising, we can generate social media campaigns which will resonate with your audience, and deliver on your commercial objectives, taking time and trouble away from you too.
We take the time to familiarise ourselves with the forthcoming feature schedules of all the best-known industry titles and submit relevant editorial pieces on behalf of our clients. Because we represent a number of clients we’re regularly asked for comment on topical issues too.
Drafting dedicated editorial content for a publication helps to ensure that content is not only used, but given far greater exposure, framed within the context of a themed issue.
People consume media ‘on the go’ across more devices and in more formats than ever before. We have full video and audio production capabilities to help you build cost-effective rich media campaigns simply and successfully.
Case studies and testimonials
Nothing sells your product better than an independent and impartial review, and at AutoTech Communications we know where to look for the best people to supply their opinions and how these opinions ought to be presented. We have established links to numerous garages and can obtain comments and opinions quickly.
Data can be useful for management insight – or to add some spice to the story – and we can generate it. Our premium market survey platform allows us to quickly build and deploy surveys and instantly analyses results. Our sister business Garage Wire means we can get in front of a huge relevant audience too.